Chilled coffee brand Arctic Coffee is launching a new sub-brand called Arctic Frappe. The range introduces two trend-driven flavours: Caramelised Biscuit – a category first – and Chocolate Fudge.
Both will be available from 3rd March in Tesco and Morrisons with an RRP of £1.40 (330ml).
The brand stated that the range extension responds to Gen Z consumers, the driving force behind the category, who are looking for indulgent and innovative coffee experiences.
Brand Manager at Arctic Coffee, Jo Taylor, said: “With the launch of Arctic Frappe, we set out to shake up the chilled coffee sector with something fresh, exciting, and undeniably indulgent. We saw an opportunity to create an iced coffee that speaks directly to younger Gen Z consumers – those who love experimenting with new flavours but also need products to be accessible and affordable in mainstream retail. Arctic Frappe delivers exactly that: fun, indulgent iced coffee moments anytime, anywhere.
“This launch marks a major step in Arctic Coffee’s growth, expanding the RTD iced coffee with more variety and flavours. The Arctic Frappe range is bold, playful, and unapologetically indulgent. This is reflected in our standout branding, innovative pack formats, and new flavours, offering something fresh and exciting for younger iced coffee lovers.”
The launch will be supported by a media plan that covers digital, social and in-store activations. It will also be central to Arctic Coffee’s consumer sampling event this summer across major UK cities.
