Arla Foods is growing its yogurt portfolio with the launch of three new products across its Arla branded range.
The new Arla LactoFREE natural yogurt (MRRP £1.85 – 400g) offers the taste of dairy but with none of the lactose. It is high in protein and contains added vitamin D.
Arla Skyr Whipped (MRRP £1.25 – 128g) is a new addition to the Arla Skyr family and comes in three flavours – Strawberries and Cream, Caramelised Orange, and Coconut and White Chocolate. It offers protein-rich Icelandic-style skyr, whipped to light consistency and layered over a fruit compote.
Meanwhile, its Arla Protein line has been launched in a 450g pot (MRRP £2.25) in Vanilla and Strawberry flavours. Containing 45g of protein, the bigger pot is aimed at multiple breakfast and snack occasions.
Catriona Mantle, associate category director at Arla Foods, commented: “It’s been nearly 10 years since we brought our first Arla yogurt to the UK market, and as the UK’s largest dairy cooperative, and one of the largest food & drink companies in the country, we are proud to be expanding our yogurts portfolio to offer increased choice for those looking for natural and nutritious food options.
“Health and taste are the biggest reasons that shoppers are generally consuming yogurts, but we also know that shoppers aren’t shopping for ‘yogurts’, they’re shopping for specific occasions. We are therefore offering shoppers a choice; whether they’re looking for a yogurt to meet functional needs, big or small serving sizes, or for a particular level of indulgence. Our Arla yogurts portfolio is growing, but we’re not stopping there, as we have exciting plans to come in 2025!”
