Artisan Coffee Co. has added to its portfolio with the launch of The Libra, a 50/50 mix of caffeinated and decaf coffee.
Developed by Ashley Palmer Watts, Co-Founder and former Michelin-Starred Chef and Restaurateur, the intention for The Libra is to change the perception of the best time to drink coffee.
After research revealed that 90% of coffee consumed at home was before 1pm, with tea often consumed throughout the afternoon, Watts noticed a demand to create a coffee that could be enjoyed throughout the afternoon and evening (without the worry of losing sleep or consuming too much caffeine).
The Libra combines 50% of Swiss water decaffeinated beans and 50% of Artisan’s caffeinated speciality bean blend. The decaffeination process is chemical-free, using only water and temperature to filter out the caffeine without diluting the coffee’s original characteristics.
The company stated that The Libra can be “enjoyed all day long”.
The Libra is available to purchase via the Artisan Coffee Co. website
