Asahi has started to increase its investment in Europe in a bid to take its premium beer sales to the next level.
The move, which will see the Japanese beer business following up a significant Rugby World Cup sponsorship by making a HUF100bn (US$280m) investment in its Hungarian unit Dreher Breweries, is part of a wider plan from Asahi to grow its entire premium portfolio in the region.
Read the full article on The Drink Business website
