Asda is preparing for its biggest Ramadan yet with 150 new product lines and a series of offers.
As the holy month approaches, Asda is introducing dedicated Ramadan aisles in 150 stores, a 47% increase from last year. These stores are in key areas across the country, such as Wembley, Leicester and Sheffield, with seasonal displays featuring an extensive range covering Halal products, tinned ingredients, frozen food, baked goods, sweet treats, fresh fruit and vegetables, and cookware
Extra additions to the range include Ramadan Countdown Calendars with chocolate treats inside and The Desi Doll Company’s bi-lingual soft plush talking Muslim dolls that speak and sing in English and Arabic.
Noor Ali, Head of World Foods at Asda, commented: “I’m really excited to help our Asda customers perform Ramadan Fasting and celebrate Eid Festival, by making it as affordable and convenient as possible to fill their shopping baskets with everything they need, across multiple categories.”
