Asda has announced the launch of a new 132-product strong scratch-cooking range.
The retailer pointed to research showing over half of UK home cooks enjoy experimenting with new cooking trends and ingredients, but one in five feel like they struggle to get the seasoning right. Born from the belief that scratch-cooking should be simple, accessible and inspiring, the Cook by Asda range includes pre-prepared ingredients starting at only 80p.
Featuring over 40 new products, Cook by Asda spans more than 10 cuisines, including Indian, Thai, Japanese, Middle Eastern, North African, Italian, American and more.
QR codes will also feature on larger packs in the range, which will take consumers to Asda’s online Good Living recipe pages that offer video guidance and recommendations of how to use the products.
Ellie Beecham, Assistant Brand Manager at Asda, said: “At Asda, we believe that healthy, flavoursome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda, and we hope it will inspire customers to scratch cook from home.
“Whether you’re looking to add some excitement to weeknight family meals or cook a date-night dinner to impress, our new range can transform any dish, making home-cooking easy and delicious!”.
The Cook by Asda range is rolling out in stores and online this month.
NAM Implications:
- Asda appears to tick all the scratch-cooking boxes:
- …simple, accessible and inspiring.
- Another spot-on own-label offering.
- Watch this space…
