Asda has launched its Tickled Pink campaign for Breast Cancer Awareness Month this October with over 200 products showing support by donating a portion of their sales to breast cancer charities, and many items turning their packaging pink and including breast awareness messaging on-pack.
Asda Tickled Pink has been running for 28 years and has raised £92m for breast cancer charities, Breast Cancer Now and CoppaFeel! during this time.
Products involved in this year’s campaign include Diet Coke, Heinz Baked Beans, Marmite, Candy Kittens, Walkers Crisps, Aero Strawberry Melts, Shreddies cereal, Hellmann’s Mayonnaise and Jammie Dodgers, with all turning their packaging pink in support.
Some of the products include vital breast awareness information on their packaging to highlight the importance of regularly checking your boobs, pecs and chests.
In addition, in over 205 Asda Cafés, customers can also get two free Warburtons crumpets when spending a minimum of £1. The offer is available to 16th October, with £150,000 being donated to the campaign.
Asda reward customers who purchase four products from the Tickled Pink range will receive £1 back in their cash pot.
Kris Comerford, Asda’s Chief Merchandising Officer, said: “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink. It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household and clothing items. For the second year running, Asda reward customers who purchase four products from the Tickled Pink range will also receive £1 back in their cash pot.”
Rachael Franklin, director of fundraising, communications and engagement at Breast Cancer Now, added: “It’s incredible to see so many amazing brands turning pink in support of Breast Cancer Awareness Month this October, helping us to raise vital awareness and funds for breast cancer treatments, vital education and life-changing support. This year marks the 28th year of our Asda Tickled Pink partnership with over £92m raised – which is a fantastic achievement and enables us to make a huge difference for the 55,000 women and 400 men diagnosed with breast cancer every year in the UK.”
