Asda was named ‘Retailer of the Year’ at the recent Free From Food Awards 2024, winning a total of 102 product awards, including 4 gold, 28 silver, 47 bronze, and 23 commended. Having previously won the title in 2021 and 2023, this marks the third time Asda has secured the accolade.
Asda’s gold wins included the Lemon Soya Yogurts, Free From Belgian Chocolate Twin Wafer Bars, Free From Bourbon Biscuits and Free From White & Wholegrain Loaf (50/50).
Sam Dickson, VP Own Brand, Commercial Strategy and Operations at Asda, commented: “After winning ‘Retailer of the Year’ at the Free From Food Awards in 2021 and 2023, we’re incredibly proud to have been crowned Retailer of the Year for a third time, with an outstanding 102 product wins.
“These awards highlight our ongoing commitment to providing high-quality Free From products that cater to a wide range of dietary requirements and showcase our commitment to continuously reappraising our quality credentials.”
NAM Implications:
- A real and creditable achievement…
- …that now needs to be translated into market share gains.
- Fingers crossed…
