Asda has launched a new 45-strong food range offering healthier options at a relatively low price point.
Created by the supermarket’s in-house chef team, each product in the ‘Health Menu’ range is labelled with a specific benefit, such as skin health, gut health, or bone health. It includes products across the retailer’s frozen, chilled, bakery, food-to-go, and meat, fish and poultry categories.
The range offers four one-pan scratch-cooking kits containing everything shoppers need to make a balanced, home-cooked meal. This includes Smoky Chicken & Chorizo Paella (£4.75), FruityMoroccan-Style Chicken Pilaf (£4.75), Sticky Beef Teriyaki Noodles (£4.75), and Butternut Squash Linguine (£4.75).
Other dinner options include Smoky Chicken, Chickpea and Red Pepper Burgers (£2.50), Chicken & Greens Chipolatas (£3), Fiery Jerk Chicken Bowl (£3.50), and Thai Red Chicken Curry with Mixed Grains (£3.50).
There are also on-the-go lines, such as a Smoky Beef Chilli Pot (£2.50) and a Spicy Chicken Arrabbiata Pot (£2.50), as well as various healthy soup options starting at just 75p.
The new range also includes ready-prepared frozen smoothie mixes (£4) and breakfast options such as Crunchy Multiseed Berry and Nut Granola (£2.25).
Sophie Rose, Nutrition and Health Strategy Manager at Asda, said: “At Asda, we believe that healthy eating should be simple, convenient, and accessible to all. That’s why we’ve developed our new Health Menu range, full of nutritious meals that are quick and easy to prepare.
“Healthy eating shouldn’t cost the earth, and with prices starting at just 75p, we hope to empower customers to make healthy choices whilst showing them that you don’t need to count calories or compromise on taste to live a healthy lifestyle.”
