Holland & Barrett have announced the launch of a first-of-its-kind ashwagandha shot.
The health and wellness retailer has partnered with one of the UK’s fastest-growing health brands, The Turmeric Co., to add an ashwagandha and raw turmeric shot to the health retailers’ shelves exclusively for a limited time, available in selected stores (60ml RRP £2.20).
The launch of the ashwagandha-based product follows an increase in demand for the spice among shoppers. In the retailer’s 2024 Wellness Trends Report reveals that ashwagandha was one of the most searched terms on the Holland & Barrett website in 2023. The European ashwagandha market is expected to be worth over $21.40m by 2029, growing 11.3% from where the market was in 2022.
Each shot contains vitamin D, zinc, and magnesium to aid the normal function of muscles and immune system while also containing ashwagandha.
Rachel Chatterton, Head of Food & Beverage Development at Holland & Barrett, said: “We couldn’t be prouder to be partnering with The Turmeric Co. to add a first of its kind health shot to our store shelves. The shot tastes amazing and is true innovation in this space which we are excited to add to our growing food transformation for the store, offering customers health and wellness essentials that will help to nourish their bodies. We hope to continue our partnership with The Turmeric Co., filling our shelves with the must have health and wellness products.”
