Aston Manor Cider has introduced a new range of Frosty Jack’s pack formats, saying it was looking to offer more affordability to shoppers currently tightening their belts amid the cost of living crisis.
The company pointed to research showing price-marked packs (PMP) provide reassurance that shoppers are not being overcharged, and as a result, has introduced a new tiered approach to its Frosty Jack’s prices.
The new Frosty Jack’s RRSP range will include a 2.5L bottle price marked at £5.99 and a new 1L bullet bottle marked at £2.99. Non-priced marked options will also be available.
Grace Anthony, Marketing Manager at Frosty Jack’s, said: “Consumers continue to really value convenience as well as focusing on their drinking experience at home as the cost-of-living crisis continues. The reality is we are all making savings to varying extents. Not just to make ends meet, but to also be able to afford the things we value most.
“Aston Manor’s ethos is all around affordability, so we are really excited to be able to offer our brand new 1L bullet bottle as part of our offering to customers. Having yet another format to offer customers helps us to ensure Frosty Jack’s remains accessible and, most importantly, accessible to shoppers.
“We are here for shoppers, helping them to save with our affordable cider, and allowing them to direct their spend on what really matters. The introduction of our new Frosty Jack’s pack formats provides shoppers with an affordable solution, without trading down on quality, so they can be assured they are not having to compromise when looking to spend less cash.”
