Aston Manor Cider is launching a retailer competition to mark the return of its ‘Straight Outta Crumpton’ TV campaign.
The prize package will include a Crumpton Oaks branded chiller worth over £2,000, stocked with the apple cider brand.
To be in with a chance of winning, retailers and wholesalers have to purchase a qualifying case of Crumpton Oaks cider, including PMP, plain and PET bottles, and upload a valid invoice to the Crumpton Oaks website before 30 June.
The brand noted that the competition is worthwhile for any retailers and wholesalers looking to boost cider sales with the help of Crumpton Oaks, which looks to offer more affordability to customers without trading down on quality. The company pointed to data showing that value cider is growing (3%) ahead of mainstream ciders (1.42%), with Crumpton Oaks growing at a rate of 10.8%.
The competition coincides with the return of Aston Manor’s successful ‘Straight Outta Crumpton’ advertising campaign for a third year in a row. A play on N.W.A’s ‘Straight Outta Compton’ hit, it will run from May until July.
Katie Walker, Brand Manager at Aston Manor Cider, said: “We’re excited to be running a new competition, giving retailers and wholesalers the chance to win a fully stocked branded chiller. Not only is it a great way to bolster brand awareness, but it also allows us to continue giving back to businesses during challenging times and show our support for the industry.”
She added: “We’re looking forward to seeing our Straight Outta Crumpton campaign return to screens once again. It’s fun, it’s playful, and it resonates with a lot of people, including those who remember the release of the 1988 hit and those who recall the hit playing in their homes while growing up.”
