Cleaning brand Astonish is expanding its product offering with four new innovations across the household and personal care categories.
Designed to reflect shifting consumer behaviours and seasonal routines, the new SKUs include a Bicarbonate of Soda Trigger Cleaner (RRP £2 – 750ml) and three limited-edition Winter Personal Care products – Honeyed Fig & Almond Handwash (600ml – RRP £1), Honeyed Fig & Almond Shower Gel (750ml – RRP £1), and Honeyed Fig & Almond Bath Soak (750ml – RRP £1).
Available from autumn, the products will be listed in retailers including Home Bargains, The Range, Savers, Farm Foods, One Beyond, and Iceland’s The Food Warehouse.
Howard Moss, CEO of Astonish, commented: “At Astonish, we are continuing to invest in meaningful product development that supports both category growth and evolving consumer behaviours. These latest launches reflect our strategy of delivering purposeful innovation – whether responding to seasonal demand or expanding into new usage occasions, all while maintaining our commitment to sustainability, affordability and performance.
“We see these launches not as one-offs, but as part of a wider pipeline of innovation that will continue to add value for retailers and consumers alike, across both household and personal care categories.”
