Fast-growing cleaning brand Astonish has secured three new product listings in Sainsbury’s.
The brand’s two Vinegar Cleaners and the Pet Concentrated Disinfectant will be joining its existing SKUs, including Specialist Oven & Grill Cleaner (RRP £3), Mould & Mildew Blaster (RRP £1.50), and Specialist Hob Cream Cleaner (RRP £2).
Morning Dew ‘Pet Fresh’ Concentrated Disinfectant is the latest addition to Sainsbury’s Astonish product range. With an RRP of £1 for 300ml, the concentrated disinfectant for pet owners was developed in response to consumer’s increasing demand for long-lasting, fragranced products.
Meanwhile, White Vinegar Zesty Citrus & White Vinegar Gardenia & Vanilla, each priced at £1.50 for 750ml, combine the natural cleaning power of vinegar with two of the category’s most popular fragrances.
Howard Moss, CEO of Astonish, commented: “Securing further listings in Sainsbury’s stores is a significant milestone in our growth strategy. Partnering with major retailers is crucial for expanding our market presence and making our products more accessible to consumers shopping in both mults and discount stores around the country.”
The past six months have seen a flurry of new product development for the brand, supported by a £2.2m investment in production machinery, leading to the launch of new Toilet Fresh Gels.
Howard continued: “Each Astonish product launch is driven by a comprehensive understanding of consumer needs and preferences, with a significant investment in advanced production technology to ensure top-quality NPD, aligned with the latest shopping trends and product preferences.”
