Aunt Bessie’s is encouraging consumers to elevate their roast dinners during the festive season with the launch of its Gloriously Festive Star Yorkshire puddings.
Available from mid-October, the limited-edition product aims to tap into high demand for frozen food during the Christmas period. Packs of eight Aunt Bessie’s Star Shaped Yorkshire Puddings have an RSP of £2.50 and will be listed by Asda, Farmfoods, Iceland, Booker, Henderson’s and Heron Foods until the end of December.
Charlotte Vause, Brand Manager at Aunt Bessie’s, said: “During the run-up to the festive period, we’ve been on a mission to create a new and exciting product that will allow families to elevate their roast dinners through their Yorkshire pudding offering. With an Aunt Bessie’s Yorkshire Pudding recipe shoppers know and love, and a prep time of just five minutes, consumers can enjoy the Christmas festivities knowing that Aunt Bessie’s is there to deliver on the taste and wow factor of their roast – creating a real star-shaped conversation starter over Christmas dinner.”
NAM Implications:
- If the New Norm is about innovation…
- …then building on a heritage brand with a themed product that fits the brand and Christmas helps.
- A no-brainer for Aunt Bessie’s …
