Bacardi-owned ERISTOFF vodka is rolling out new ready-to-drink (RTD) cocktails in the grocery and convenience channels.
Launched in response to the emerging consumer demand for berry and tropical flavours, ERISTOFF Pink It Up! and ERISTOFF Passion Star! are described as being on-trend cocktails in an on-trend format.
“RTD consumers love to experiment and try new flavours, and that’s exactly what we had in mind when we created these fantastic new RTDs from ERISTOFF vodka,” said Sharon Kearney, Impulse Controller for Bacardi.
ERISTOFF Pink It Up! is vodka mixed with lemonade and strawberry, while ERISTOFF Passion Star! is vodka mixed with soda and passion fruit.
“Staying in will be as popular as going out this festive season,” added Kearney. “Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs.”
ERISTOFF Pink It Up! And ERISTOFF Passion Star! are available in 250ml cans with an ABV of 5% and an RRP of £2.00.
