Protein bar brand Barebells is launching into Tesco with a nationwide rollout across nearly 1,000 supermarkets and convenience stores, as well as online.
As part of this launch, Barebells is introducing a new bar in the UK – Marshmallow Rocky Road. This will launch on the Barebells website first and then as a Tesco exclusive.
Six SKUs will be available across hundreds of Tesco stores: Marshmallow Rocky Road, Caramel Choco, Salted Peanut Caramel, Cookies & Cream, Raspberry Cream and Caramel Cashew (£2.70 each).
Matt Hollier, Managing Director at brand-owner Vitamin Well, said: “We’re thrilled to announce that Barebells protein bars are now available in Tesco stores across the UK, with 6x SKUs in hundreds of stores, marking a significant milestone in our journey.
“Expanding our presence to over 8,000 stores and 3,500 gyms nationwide is a testament to the growing demand for healthier, yet still delicious snacks. We are launching a new bar, Barebells Marshmallow Rocky Road, with Tesco as our exclusive bricks & mortar retail partner, demonstrating our commitment to building a strong relationship with the retailer.”
