Barr Soft Drinks is introducing a limited edition KA Karnival Twist variant to its Caribbean-flavoured drinks range to tap into the carnival season this summer.
Sparkling Coconut and Lime flavoured KA Karnival Twist will be available from July in two pack formats, 500ml PMP (£1) and 2 litre plain pack (RRP £1.80).
“Carnival season is a massive opportunity for soft drinks retailers with over two million people joining the celebrations, and sales of Afro Caribbean drinks more than doubling during carnival weeks, when over 5 million drinks are served,” said Jonathan Kemp, Barr Soft Drinks’ Commercial Director.
The launch comes as KA continues to outperform the soft drinks market, growing three times faster than the total carbonates category and building on its position as the UK’s best-selling Caribbean-flavoured drink.
Kemp added: “KA is synonymous with a taste of the Caribbean and is a must-stock brand during carnival season, when it delivers double the sales of competitors. The added limited edition aspect will really excite new shoppers as well as our loyal consumer base. We’re advising retailers to stock up and ensure availability throughout peak summer months. You really can’t have a KArnival without KA!”
