Kids fruit snacking brand BEAR is adding a new Mango & Sour Berry variant to its line-up of Fruit Splits, worth £4.2m, taking the range to three.
Like the rest of the range, the new product is made with real fruit, counts as one of the five-a-day, is high in fibre, and contains no added sugar.
To support the launch, BEAR is rolling out an extensive marketing campaign, including social media activations and targeted advertising, to drive awareness and consumer engagement.
“Building on the success of our Fruit Splits range, including fan favourites like Strawberry & Apple and Raspberry & Pineapple, the new Mango & Sour Berry variant delivers a bold, tangy burst of flavour that’s sure to grab the attention of older kids,” said Jo Agnew, Marketing Director at Natural Foods UK.
“Demand for sour flavours is surging, especially among ‘grown-up’ kids, driving growth across the confectionery sector in the UK and beyond. We’re excited to bring this trend into the fruit snacking category with BEAR Fruit Splits Mango & Sour Berry, giving kids an exciting flavour they can really feel good about eating.
“As kids’ palates mature, sour flavours balance novelty, experimentation, and sensory appeal. The product is the perfect way to keep older kids engaged in the category for longer, offering retailers the chance to continue driving growth in this dynamic space.”
Meanwhile, BEAR is introducing a new Grab Bag Yoyo format for its best-selling Strawberry variant to meet the growing demand for on-the-go snacks in multipacks. The pack contains 12 individually wrapped Yoyos in easy-to-tear, Doypack packaging.
Agnew commented: “Whether it’s for travel, children’s parties, or family outings, the new format ensures kids can enjoy and share nutritious, fun snacks anytime and anywhere. Each pack also features a brand-new mini BEAR card with a QR code, offering cubs a puzzle to solve on the BEAR Adventure app.”
BEAR Fruit Splits Mango & Sour Berry and Strawberry Yoyo Grab Bags (12 x 10g) are available in Waitrose (RRP £3.50). Fruit Splits Mango & Sour Berry will also roll out in Sainsbury’s from March (RRP £2.85).
