BEAR, the number one brand in the kids fruit snacking category, is celebrating Halloween this year with the return of its Spooktacular Yoyos.
Back “bigger and better”, the snacks will be available in Blackcurrant and Strawberry flavours, in twp pack sizes, with each pair of Yoyos individually wrapped with Halloween themed packaging, featuring bats and monsters. BEAR said the product contributes to one of your five a day, with no added sugar. The Yoyos are available in packs of 5 x 20g (RRP £2.85) and 9 x 20g (RRP £4.65).
Stephanie Armstrong, marketing manager at Urban Fresh Foods, noted: comments, “Consumers are often willing pay more for novelty products, especially around seasonal occasions, and we know that premiumisation is driving growth in the category … As healthier diets continue to increase in importance to a growing number of shoppers, snacks play a key role here. This means the need for better-for-you options is still prevalent even during occasions such as Halloween where parents want to treat their children to something different.”
