Kids fruit snacking brand BEAR has begun 2023 with two new additions to its range.
BEAR Fruit Squeezers are rolling out in frozen aisles, an ice lolly in a tube format, available in two flavours – Strawberry & Apple and Mango & Apple. Made with only two ingredients, the ice lollies contain no added sugar and are made with 100% fruit. The HFSS-compliant, low-calorie squeezers aim to provide a healthier ice lolly for both parents and kids.
BEAR’s signature Yoyos range is also growing, with a Strawberry & Banana Smoothie flavour to add to the existing Peach & Banana and Blueberry & Banana variants.
BEAR holds a 37.9% share of the kids fruit snacking category and is growing ahead of the category at 15% YOY.
Jo Agnew, marketing director at Urban Fresh Foods Ltd, commented: “We have great confidence that BEAR Fruit Squeezers will be a hit with families and will provide retailers the opportunity to drive additional sales from such a loved and trusted brand. The tube format creates less mess which will be welcomed by parents, while each pack will have a fun tube design that will keep children engaged, with ‘beach BEAR’, ‘sporty BEAR’, and ‘adventure BEAR’.
“Following a positive year for the brand, it’s important to us that we continue to innovate and help make the healthier choice simple for busy parents. By updating our range and expanding across categories, we can ensure that BEAR also helps retailers drive sales among both loyal fans and new shoppers.”
The launches will be supported by digital activity and in-store support.
BEAR Fruit squeezers are available in a multipack of 5 x 60ml with an MRSP of £3.25, whilst the Smoothie Yoyos are available in a multipack of 5 x 20g with an MRSP of £2.60.
