Leading kids snack brand BEAR is bringing a high fibre product to the category with the launch of its new Fruit Bites range.
Specifically designed for older children, the new range aims to help retailers unlock incremental sales opportunities by appealing to evolving taste buds. Made with real fruit, the high fibre, juicy, embossed shapes are available in Berry and Tropical flavours, with each pack providing one of kids’ five-a-day with no added sugar.
Jo Agnew, Marketing Director at Lotus Bakeries, Natural Foods UK, said: “Children’s taste buds are constantly changing, and finding a snack they love just as much as you enjoy giving to them can be a real challenge. As a parent, I know the daily balancing act between nutrition and taste, but ensuring kids have a healthy, balanced diet is so important. That’s where BEAR comes in.
“Made from 100% fruit and high in fibre, BEAR Fruit Bites are our juiciest range yet. With thick, juicy shapes, they’re the perfect snack to make fruit fun – which is key in helping to encourage healthier snacking habits in children.
“The launch of our new BEAR Fruit Bites will mean that families have access to a range of fruit snacking products to suit all ages, and we know that kids will love them. It’s a win for families and retailers alike, keeping little paws reaching for BEAR as they grow.”
To support the launch, BEAR is rolling out a fully integrated marketing campaign, spanning influencer partnerships, digital advertising, retailer media, and in-store activations.
BEAR Fruit Bites Berry and Tropical (5 x 20g) are launching in Waitrose, Ocado and Sainsbury’s (RRP £2.85), with a listing in Tesco from 3rd September.
