Bel UK has introduced Mini Babybel Protein, a new addition to its cheese snack line, in response to the increasing consumer interest in protein-rich diets.
Mini Babybel Protein contains 5.2 grams of natural protein per portion and retains the nutritional benefits of the original Babybel, made from real cheese. The brand noted the product is designed for on-the-go consumption, eliminating the need for preparation or artificial additives that are common in many protein products.
Oliver Richmond, marketing manager for snacks, spreads and Ireland at Bel UK, said: “We’re seeing more consumers prioritising protein, but they’re also looking for simplicity, real ingredients and great taste.
“Protein cheese is still a relatively untapped category and presents a big opportunity, particularly when it comes to younger adults, particularly men.”
In an effort to enhance its sustainability credentials, Mini Babybel Protein will debut in a home-recyclable paper wrap, replacing the previous biodegradable cellophane.
The product is rolling out in a six-net format in Tesco and Morrisons, with broader distribution planned for June and July. Additionally, a two-pack format will be introduced in the same recyclable packaging.
