Belhaven Best, the 3.2% ABV session ale, is rolling out in supermarkets this month in a bottle format – a first for the beer brand since its launch in 1991.
Part of the Belhaven Brewery portfolio, Belhaven Best is now available in 500ml bottles in Morrisons stores across Scotland, with a launch in Asda’s Scottish stores later this month. The ale was previously only available in a can format in retail.
The branding on the bottle nods to the malting chimneys of Belhaven Brewery where Best is made, with rays of sunshine flooding through the chimneys representing the brewery’s hometown of Dunbar, on East Lothian’s golden coastline.
Fiona Matheson, marketing manager for Belhaven Brewery, said: “We know that Belhaven Best is a firm favourite when it comes to choosing a pint in Scottish pubs, and we continue to explore ways to innovate with our existing brands to meet drinkers’ needs. It’s exciting to be launching a new format for Belhaven Best after 34 years in the market and offer more options for consumers to enjoy a beer.”
