Ben & Jerry’s is switching its non-dairy ice cream recipe from its current almond base to a new oat-based formula.
The nearly 20 existing non-dairy Ben & Jerry’s flavours in tubs and scoop shops worldwide will make the switch to the improved recipe by Spring 2024, beginning with the brand’s best-seller Non-Dairy Cookies on Cookie Dough. In celebration of the new range, a new flavour is planned to join its lineup early next year. This is set to be the first ice cream flavour created with the oat-based recipe in mind.
Current non-dairy flavours like Chocolate Fudge Brownie and Chocolatey Love A-Fair, for example, feature an almond base, which becomes part of the flavour profile. According to Ben & Jerry’s, the oat base creates a smoother texture, allowing flavours like chocolate, caramel, and vanilla to shine as intended. The oat recipe also reduces nut allergens, making the options more inclusive for diet sensitivities.
The new non-dairy range is set to roll out in the UK grocery, convenience, on-demand and in-trade channels in early 2024 with an RRP of £4.90.
NAM Implications:
- Any change in composition that affects taste can be courageous.
- That said, moving from almond to oat-based will seem safer to consumers.
- All now pivots on taste…
