Bestway Wholesale has kicked off 2025 with its ‘Thank You’ event, offering its retailer customers BOGOFs and savings, with 50%+ PORs on leading brands.
The ‘Thank You’ promotional campaign has been a tradition for the Bestway business for over 10 years. Running for three weeks, it aims to reward customers for their loyalty and is high profile across its 60+ depots, as well as online.
2025 is a major milestone for Bestway as it marks the 50th anniversary of the business, which was founded by Sir Anwar Pervez, who established his first wholesale depot in 1975.
Now the UK’s largest independent food and drink wholesaler, Bestway is offering price drops and deals for its customers to thank them for their ongoing support and trust, as well as celebrate the last 50 years. The move is designed to help the company’s customers grow their business and make more profit.
At the centre of this year’s in-depot display is a golden celebratory LED-lit arch crowned with a bold Thank You banner.
Bestway Wholesale Group Trading Director, Kenton Burchell, said: “We’re excited to come back with our ‘Thank you’ event where we have the opportunity to bring exceptional deals for our customers. We are excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50th anniversary.
“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years, but it’s a powerful opportunity for us to set the tone for the year ahead.
“We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers with outstanding value offers that deliver relevant support to drive the best possible start to 2025 whilst also thanking them for their loyalty during 2024.
“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and, ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”
