Bestway Wholesale has launched a Christmas campaign across its depots, allowing retailers to access festive deals until 2 January 2025.
In collaboration with key suppliers, the ‘Profit Express’ festive campaign delivers “the magic of theatre and festive fun, ensuring exceptional visibility and engagement” for 80,000 retailers expected to be shopping with the wholesaler during the period.
With a proven track record of delivering high-impact seasonal campaigns and aiming to build on last year’s success when the business achieved an average 158% volume uplift on SKUs during the Christmas campaign, Bestway is doubling down on the promotions to help ease the pressure on retailers over this peak trading period.
Inspired by the animated Christmas film Polar Express, Profit Express carriages will be the focus of the campaign, displaying the promotional offers in Bestway depots. Large digital screens within depots will also feature special products, retailer promotions and supplier content.
Online, Bestway has taken the Profit Express train to the virtual digital realm, giving its site a festive makeover.
Bestway is also planning themed digital marketing communications with a series of emails, WhatsApps, and competitions, ensuring its retailers are the first to hear about the promotions via targeted messages.
Kenton Burchell, Trading Director for Bestway Wholesale and Retail, said: “We are really excited by this year’s Christmas campaign and confident we’re offering the very best deals in the market. We’ve saved some top deals of the year for the biggest shopping season to help our customers to increase sales and optimise their margin and profit at this time.
“Retailers can enjoy large-scale fun which is interactive and engaging directly with them in our depots and online on our website and apps. This year’s campaign is based on the story (now a much-loved film) about a young boy who embarks on a magical adventure to the North Pole on the Polar Express, while learning about the spirit of Christmas.
“It’s the perfect forum for suppliers to showcase their Christmas products, enhance brand visibility and drive additional sales during this key trading period.”
NAM Implications:
- Patently, a no-brainer if you want to
- Showcase your Christmas products
- Enhance brand visibility
- Drive additional sales during this key trading period
- Too late for some suppliers to jump aboard for 2024?
- …earmark for 2025?
