Bestway Wholesale has launched a major summer campaign across its depots and online, with retailers being offered deals on BBQ and picnic products.
Supplier promotions are running in the soft drinks, beers, wines, ciders, snacks and confectionery categories, supported by impactful depot theatre.
For online orders, the wholesaler has created its own weather widget to help retailers prepare their shops in accordance with the predicted weather. The website also features a sunshine-filled garden theme, with products displayed on branded coloured tablecloths that highlight the hero SKUs of each participating supplier.
Throughout the campaign, depots will be running competitions, prize draws and incentives for customers.
Bestway noted that last year, its Summer campaign saw a 30% sales uplift across all categories, with 25% of total visitors purchasing products.
Kenton Burchell, Bestway Wholesale Group Trading Director, commented: “We know that Bestway leads the market with best-in-class seasonal campaigns, delivering market-leading prices and margins for customers. Our campaigns are focused on the key brands and first-to-market new product launches as well as exceptional theatre to create an intervention in the normal customer journey of our retailers.
“The summer period is a key trading period for convenience retailers, and we want to give back to both our customers and their shoppers by providing exceptional value to springboard sales in the summer months.
“With Summer being one of the biggest trading moments of the year and with such a huge summer of sport on the agenda we are confident that our deals for BBQ and picnic products across beers, wines, spirits, confectionery and crisps and snacks categories are the best in the market.
“These deals will also help our retailers to fulfil the demand in store for frequent tops up and spontaneous shopping trips, typically seen during the Summer months as shoppers decide on a last-minute BBQ, or picnic.”
