Bestway Wholesale has launched a major Christmas campaign across all its depots.
In collaboration with key suppliers, the ‘Unwrap the Deals’ festive campaign has been designed to create theatre and festive fun.
Bestway stated that it was doubling down on the promotions to retail customers to help ease the pressure over this peak trading period.
As well as festive in-depot displays, large digital screens are highlighting special products, retailer promotions and supplier content. The wholesaler’s online Christmas activity includes brands such as Heineken, McVities, Budweiser, Cadbury’s, and Coca-Cola.
The festive campaign is also being supported by a series of competitions, including buy a case of 500ml or 1.75ml Coca-Cola Zero Sugar to be in with a chance of winning cash prizes up to the value of £10,000.
Nestlé is offering the chance of winning one of 20 prizes and £150 of Bestway Wholesale credit, and Guinness is giving four retailers £1,000 cash by picking up qualifying packs of Guinness 0.0.
Kenton Burchell, Trading Director for Bestway Wholesale and retail, said: “We are really excited by this year’s Christmas campaign, and we’re confident we have the best deals in the market. We’ve saved our top deals of the year for the biggest shopping season of the year to help our customers optimise their margin and profit at this time.”
Bestway’s ‘Unwrap the Deals’ campaign is being supported by an above-line trade press media campaign and through the company’s digital platforms.
