Baking brand Betty Crocker has launched its latest line for the festive period: the Cookies For Santa Cookie Kit.
Rolling out in Sainsbury’s, Morrisons, Co-op and One Stop (RRP: £3.00 ), the kit aims to appeal to shoppers looking for an easy and enjoyable home baking experience. Available with vanilla icing, each kit produces 12 cookies.
Betty Crocker is supporting the SKU with a £100K media campaign, including paid social and in-store activity.
JP Del Carmen, Head of Snacks and Baking UK at General Mills, said: “Our Cookies For Santa Kit is a perfect choice for families of all ages to try across the festive period, delivering some delicious fun for budding home bakers across the UK.
“Seasonally relevant products are always a hit with shoppers looking to get into the festive spirit – and our latest kit is sure to draw demand with its great value, trusted quality and eye-catching Christmas packaging!”
