Baking brand Betty Crocker has announced a “ground-breaking” addition to its portfolio, sugar-free cake mix.
Available in Chocolate and Vanilla flavours, the ‘Bake Smart’ range aims to appeal to health-conscious consumers.
The first-of-its-kind product in the home baking space will be backed with shopper in-store and online support as well as social media influencer activity.
JP Del Carmen, Head of Snacks and Baking UK at General Mills, said: “This is truly a landmark moment for Betty! Bringing our revolutionary Sugar-Free Cake Mix to the market, proves yet again why we are the UK’s number one baking brand. With the launch of our chocolate and vanilla variants, we’re demonstrating to customers that reducing sugar doesn’t have to mean sacrificing great taste.”
After an initial exclusive run in Tesco, Betty Crocker’s Bake Smart range (RRP £3) will begin full rollout across the year.
