Biotiful Gut Health has launched a new range of high protein kefir drinks for the food-to-go category.
The brand noted that the product represents a “world first” as it is the first time that any manufacturer has managed to combine 20g of “clean protein” with live cultures in a fermented dairy drink.
Kefir and protein are the two fastest growth categories in convenience (IRI Total Market 18th Feb 2024). However, Biotiful said there is a gap when it comes to high-quality clean protein products without artificial ingredients.
Making their debut in Sainsbury’s, the new high protein kefir drinks come in 330ml bottles with three flavours – Vanilla, Chocolate, and Strawberry (RRP: £1.95). The products contain billions of live cultures, calcium and vitamin B12 and are low in fat.
CEO and founder of Biotiful Gut Health, Natasha Bowes, commented: “We know there is a demand for products that combine the benefits of clean protein and natural Gut Health. We also know that more than ever consumers want clean, natural products with none of the artificial ingredients that many other products in this category contain – and that is what we have created with our groundbreaking high protein kefir ranges. We are thrilled to bring these innovative ranges to the food-to-go category that really delivers in terms of taste, quality, health and convenience.”
