Premier Foods-owned brand Bisto is looking to redefine gravy’s role in mealtime occasions with the launch of its new Peri-Peri variant.
As consumer tastes evolve, the innovation aims to offer a convenient way to elevate everyday dishes and bring younger shoppers into the category with a popular flavour. The granules dissolve quickly with boiling water, allowing shoppers to recreate the spicy, restaurant-inspired experience at home in minutes. The launch is expected to open the door to more gravy occasions.
Mark Alldred, marketing director of flavours and seasonings at Premier Foods, commented: “Gravy is no longer just for Sundays, with gravy and condiments now featuring in more everyday meals. By launching our new Peri-Peri Gravy Granules, we’re helping retailers to make the most of this new growth opportunity by making it easy for shoppers to bring their favourite restaurant-inspired flavours into their homes and spice up a broad range of meals.
“We recognise there is also a real opportunity to engage a younger audience here, and with on-trend innovations like this, we’re aiming to bring new shoppers into the aisle. Bisto’s ongoing commitment to flavour innovation has successfully unlocked fresh opportunities in the market as it champions gravy’s role in wider occasions outside of the traditional roast, and we have similar ambitions for our new Peri-Peri flavour.”
Bisto Peri-Peri Gravy Granules will be available from this week in Asda stores, subject to availability, for an MRSP of £2.95, with further market expansion to follow in Autumn. The launch will be accompanied by a social media and influencer-led campaign, including sampling.
