Bisto is launching a Chicken with Garden Herbs Gravy variant aimed at lighter mid-week roast meal occasions during the summer.
The non-HFSS limited-edition product has been specially developed to complement lighter dishes and pairs well with roast chicken and seasonal vegetables.
Helen Touchais, Brand Director for Flavours and Seasonings and Home Baking at Premier Foods, said: “Shoppers continue to opt for roast dinners when looking to treat themselves and family to a tasty meal, a staggering 1.1 billion were eaten last year. Our new Chicken with Garden Herbs Gravy aims to provide consumers with more flavour options and help retailers drive incremental sales alongside the wider Bisto range that is the perfect accompaniment to any meal.”
Bisto Chicken with Garden Herbs Gravy will available from Asda next month in a 190g recyclable drum format, with an MSRP of £2.00
