Bisto is stepping outside its traditional heartland of Sunday roast dinners with the launch of ‘For Sausages’ Gravy Granules.
The brand stated that was looking to enhance its appeal and bring shoppers a convenient mid-week meal accompaniment with a permanent addition to the range.
Bisto highlighted that sausage-based meals are a popular choice for families, with an estimated 1.8 billion sausages consumed each year. In addition, ‘sausages and mash’ is one of the top three dishes consumed in the UK with research showing there were 174m ‘sausages and mash’ occasions in 2022, a 4% increase since 2019.
Bisto has developed a richer, thicker gravy that has been specifically crafted to provide a savoury, slightly sweet flavour profile to compliment the taste of sausages.
Mark Alldred, Marketing Director for Flavours and Seasonings at Premier Foods, said: “Sausages are the star of many mid-week meals, but consumers have struggled to find a gravy that perfectly complements them. Our new Bisto For Sausages Gravy Granules provides the perfect mid-week solution, helping consumers to enjoy tasty weekday dinners. By expanding the range, retailers can tap into a new opportunity and drive incremental sales by meeting demand for more time-efficient and flavourful mealtimes.”
Bisto For Sausages Gravy Granules is non-HFSS and is available in 190g recyclable drum format at a MSRP of £2.99. It has just launched in Asda, with roll out to more retailers in May.
