Black Cow, the world’s first Pure Milk Vodka brand, which is distributed by Molson Coors Beverage Company in the UK, has launched new milk carton-inspired packaging.
The fully recyclable packaging is rolling in Co-op and Nisa stores nationwide and will be available in selected Sainsbury’s stores from September.
The packaging tells the innovative story of the brand and features hero serves such as their Three-Ingredient Espresso Martini for consumers to recreate at home. The brand stated that it has been designed to deliver impact on shelf to raise brand awareness and attract new customers.
Black Cow’s Pure Milk Vodka is distilled using the milk whey from grass-grazed cows and packaged by hand in West Dorset. Using milk as the only source ingredient is said to give Black Cow a “smooth and creamy character, perfect sipped neat, or mixed in a long drink or cocktail”.
The brand is currently building its presence across both the off and on-trade, launching activations across various events and venues
Paul Archard, co-founder of Black Cow, said: “Black Cow is the only Pure Milk Vodka in the world. Everything in our bottle comes from milk and our unique recipe combined with the distilling process allows us to make the smoothest vodka ever.
“We are so excited to be launching our beautifully designed premium milk carton packaging, which we’re sure will capture shoppers’ attention and is perfect for a whole host of occasions, whether that’s making cocktails at home or as a gift for spirits lovers.”
Amelia Sneezum, Brand Manager – Black Cow at Molson Coors Beverage Company, added: “Black Cow’s extraordinarily smooth taste sets it apart from other vodkas. Through a host of new listings, award wins, brand activations and the latest standout premium packaging, we’re keeping the brand front of mind with our target audience, driving first-time trials, and helping retailers increase sales.”
