Boost Drinks has announced the introduction of 500ml cans to its Energy range, with the best-selling varieties from its 250ml format – Original, Sugar Free Original, and Red Berry varieties – available at £1.
The brand noted that the 500ml energy drinks market is worth £745m and growing at 13% year-on-year
Adrian Hipkiss, Commercial Director at Boost Drinks, said: “It is a very exciting moment for us to be expanding on our hugely successful 250ml energy range with a new 500ml offering.
“We’ve identified the trend in consumer demand for larger, on-the-go formats with 500ml showing huge growth in the sector, so to be able to launch our iconic Original flavour, also in Sugar Free, alongside the flavour-favourite Red Berry is not just huge for consumers looking for a bigger can on the go, but also for retailers who can now enjoy XL profits. We’re forever committed to innovation and excellence within the soft drinks category and are excited to see the new cans roll out across wholesale and convenience.”
