Boost Drinks is adding a new flavour to its Juic’d range this June – Blood Orange & Raspberry Crush.
The brand noted that Orange is currently the 4th biggest flavour in soft drinks and 2nd in Juice, and Raspberry is the 6th biggest flavour in Stimulation and is growing by 58%.
The new flavour adds to a format which continues to perform well, with the 500ml market being the largest-selling Energy Drink segment, amounting to £503m and growing +16% YoY.
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Juic’d is a range we’re incredibly proud of at Boost – jam-packed full of flavour, with real fruit juice refreshment but at the same great value price point we’re known for. With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compropmise on flavour.”
The launch will be supported by sampling in retail stores across student areas in London, including a gift with purchase and supported by targeting customers in close proximity to the stores to drive football. The new release will also feature alongside the Juic’d range in out-of-home, digital, radio and YouTube adverts to further raise awareness of the product line in September.
The release will follow on from the initial Juic’d launch in 2022, which comprised of three flavours in May (Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Lime Twist), and a fourth flavour in August (Tropical Fruit Sour Punch).
