Boost Drinks has introduced new limited edition variants in its Energy and Sport ranges.
Blue Raspberry Energy and Cloudy Lemonade Sport are said to align with the growing demand from consumers for new flavours.
Boost has already seen success with limited edition releases, with Raspberry & Mango in 2023 and Watermelon & Lime in 2024, both driving demand and increasing incremental sales in the category.
Adrian Hipkiss, head of energy brands at AG Barr, said: “These latest limited edition launches across Energy and Sport are helping us provide an increasingly diverse range of drinks, that tap into multiple consumer trends and flavour desires.
“The two new flavours will build excitement in their respective rapidly growing categories, ultimately supporting our retail partners to drive more sales.”
