Boost Drinks has introduced new lines to its Energy and Sport ranges.
Leveraging its standing as the third-largest brand in Energy Stimulation, Boost has expanded its Sugar-Free Energy range with the introduction of two flavours: Tropical Blitz and Apple & Raspberry. The additional flavours aim to complement Boost’s Original Sugar-Free Energy SKU and are being introduced at a time when the sugar-free energy drinks category is seeing 23% year-on-year growth.
Meanwhile, the brand noted that the sports drinks category continues to perform well, currently sitting as the fastest-growing soft drinks category. To meet demand, Boost has released its latest Limited Edition sport flavour: Watermelon & Lime. The company highlighted that mixed fruit and berry flavours are fueling substantial growth in the category, with an increase of 30%. The launch builds on the success of its Limited Edition Raspberry & Mango flavour in 2023, which has now been integrated into the core range.
Harley Beecroft, Product Controller at Boost Drinks, said: “These new launches across Sport and Energy provide an exciting opportunity for us to provide a diverse range of drinks that tap into the growing health and wellbeing agenda and increased demand for low/no sugar products whilst offering notable flavourful variety. Following outstanding success in both categories, we’re confident that these new additions will continue to delight consumers and help contribute to our ongoing commitment to innovation and excellence within the soft drink category.”
