Boots has announced the winners of its second annual Boots Beauty Awards, which are based on 151,000 consumer votes for their favourite products.
Prada Paradoxe Eau de Parfum earned the title of ‘Best of the Best’ by receiving the most votes overall. Sol de Janeiro’s iconic Bum Bum Cream claimed the ‘Payday Treat’ award, whilst La Roche-Posay Anthelios UVMUNE 400 Invisible Fluid SPF50 was chosen as the ‘Skincare Savior’ – claiming an award for the second year in a row.
After breaking records to become the brand’s fastest-selling product range since records began, No7’s Future Renew Serum secured the top spot in the ‘New Beauty Stars’ category. The skincare brand was also the most popular brand overall, winning across three categories in total.
After earning viral fame on TikTok due to its brightening properties, the £5 Boots Vitamin C Brightening Moisturising Cream was chosen as the best ‘Boots on a Budget’ product. Meanwhile, affordable beauty heroes e.l.f. Halo Glow Liquid Filter and Dove DermaSpa Self-Tanning Body Lotion picked up wins for ‘As Seen on Social’ and ‘Self-Tan Supremo’ respectively.
Paul Niezawitowski, Beauty Director at Boots, commented: “It’s really interesting to see the variety of products our customers have chosen as their winners in this year’s Boots Beauty Awards. Customers voted in their thousands to secure Prada Paradoxe Eau de Parfum as ‘Best of the Best’, showing that everyday beauty luxuries remain an important treat for many. With over 500 beauty brands to choose from, Boots is proud to continue bringing the very best, award-worthy products to beauty lovers across the UK.”
Boots has launched almost 4,000 new beauty lines so far this year from brands including Grown Alchemist, ELEMIS, Shark and Function of Beauty. It also continues to improve its beauty offering with over 170 revamped beauty halls across the UK and Ireland – from full-size beauty playgrounds in large town centres like St Albans, to small-format halls in locations like Stratford-upon-Avon. Boots recently announced it will be opening a new beauty-only store at Battersea Power Station, creating a new “destination for beauty lovers” with more than 250 cosmetics, skincare and haircare brands.
The full list of winning products at the Boots Beauty Awards 2023 are:
- Best of the Best: Prada Paradoxe Eau de Parfum 50ml, £92
- As Seen on Social: e.l.f. Halo Glow Liquid Filter 31.5ml, £14
- Best Beauty Tool: Oral-B iO7 Electric Toothbrush – Black, £400
- Boots on a Budget: Boots Vitamin C Brightening Moisturising Cream 50ml, £5
- Most-Loved Make-Up Picks: No7 Airbrush Away Primer 30ml, £17.95
- New Beauty Stars: No7 Future Renew Serum 25ml, £34.95
- Payday Treat: Sol de Janeiro Brazilian Bum Bum Cream 150ml, £35
- Self-Tan Supremo: Dove DermaSpa Medium to Dark Self-Tanning Body Lotion 200ml, £8.75
- Skincare Saviour: La Roche-Posay Anthelios UVMUNE 400 Invisible Fluid SPF50 50ml, £19.90
- The Florence Boot Award: No7 Future Renew Serum 25ml, £34.95
- The Glow Getter: Pixi Glow Tonic – 250ml, £18
- Your Hair Hero: Philip Kingsley Elasticizer Deep Conditioning Treatment 150ml, £36
- Your Super Scent: Prada Paradoxe Eau de Parfum 50ml, £92.
NAM Implications:
- Customer engagement, big time!
- Good partnership execution with 9 of the 13 winners.
- One to watch in terms of the resulting difference in performance…
