Boots is partnering with ITV2’s Love Island for the eighth consecutive year. As official beauty partner for the upcoming series, the retailer will stock the villa with over 130 beauty brands across makeup, fragrance, skincare, suncare, grooming, bathing, and haircare.
The Islanders will have access to a range of beauty brands, including new-to-Boots brands such as Medicube, GHD, Tocobo and Glow for It. Brands also making a return include Fenty, No7, Soltan, Bubble, Huda Beauty and E.L.F.
Viewers will be able to buy the featured beauty lines through the Love Island app and a dedicated hub on the Boots website.
Peter Markey, chief marketing officer at Boots, commented: “We’re delighted to continue our long-standing partnership with Love Island for an eighth consecutive series. This collaboration is a powerful platform for us to showcase the breadth and quality of our beauty offering, and we know it resonates strongly with our customers. This year, we’ve curated an exceptional line-up of brands for the villa, and we’re excited to bring even more value to shoppers at home through exclusive offers that make the Love Island look more accessible than ever.”
Boots will be supporting the partnership by continuing its marketing campaign entitled ‘Find the Ones’. The campaign helps customers discover the products seen on the show.
The first episode of this year’s Love Island is expected to start next month.
