Boots has launched what it claims is its biggest-ever summer campaign, called ‘Perfectly Imperfect.’
The brand campaign aims to highlight the joy in British summer scenarios and the strength and resilience of the nation. The film tells the story of a British summer’s day at a lido, from the perspective of a wasp.
Pete Markey, Chief Marketing Officer at Boots, commented: “At Boots, we want to celebrate the perfectly imperfect moments and this summer we are encouraging people to embrace the simpler, smaller pleasures and those authentic moments which make British summer. With our extensive range of summer essentials, healthcare and beauty products, Boots is with you through any situation that this summer might throw at you.”
The campaign incorporates new media innovation, with a range of new formats in partnership with key media owners, including actionable smart speaker audio advertising with SayItNow. Alongside this, there is also a new data-led linear TV and addressable activation with Sky, which matches Boots customers with Sky’s Viewing Panel.
The 30-second TV advert has been developed in partnership with Boots’ advertising agency at The Pharm and will go live with a nationwide TV campaign beginning today during the first episode of Love Island. Running for ten weeks, the campaign is also supported with radio, cinema, digital OOH, print, social, digital, in-store and online.
