Boots has confirmed that it will be the ‘official beauty partner’ for the next series of ITV2’s Love Island, which begins on Monday.
The deal will see Boots exclusively stock the villa with over 2,000 beauty lines across 15 categories, from fragrance to makeup, skincare and grooming, and suncare to haircare.
Islanders will have access to over 90 on-trend beauty brands whilst on the show, including recent on-trend additions to the Boots beauty lineup, such as Bubble skincare and haircare brands like Ouai, Wella Professional, Redken and Drybar. Brands from previous series will also feature, including No7, Sol de Janeiro, Soap & Glory, Gillette, Phillips, Liz Earle, Dyson and Rimmel.
Boots will be supporting the partnership with the continuation of its ‘Find the Ones’ marketing campaign. The activity will help customers discover the products seen on the show via a dedicated Love Island hub on boots.com and exclusive content across advertising and social media channels.
Peter Markey, Chief Marketing Officer at Boots, said: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series, and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show. Boots continues to add new and on-trend brands to its beauty line up, and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands such as Sol de Janiero, No7 and Dyson.”
NAM Implications:
- A no-brainer partnership for Boots…
