Premium cordial maker Bottlegreen has teamed up with potato vodka brand Edwards 1902 to create a new elderflower vodka liqueur.
Available in 50cl bottles (RRP £26), the 20% ABV liqueur blends single-estate potato vodka with cordial made from elderflowers to produce the “first all-British co-branded elderflower liqueur”.
Sarah Lawson, head of marketing – softs at SHS Drinks, said: “Bottlegreen cordial is well established as a quality ingredient for cocktails, so we were thrilled when Edwards approached us about this exciting joint initiative. We have 34 years’ expertise in adult-inspired soft drinks and, while this is the first time we’ve put the brand name to an alcohol product, all bottlegreen drinks are crafted using specialist, flavour-enhancing processes traditionally employed by winemakers, so the alcohol category isn’t totally alien to us.”
Emma Hamilton, co-founder of Edwards vodka, added: “To partner with bottlegreen is a great opportunity. The new release results from a very clear meeting of minds. Both companies have a shared objective and, as importantly, a shared approach: Edwards 1902 places quality at the very heart of everything it does, and the same can be said of bottlegreen, and both brands strive to help make great-tasting, first-rate cocktails, be that by skilled bartenders or by consumers in their own homes.”
NAM Implications:
- Potential synergies, a joint initiative, a new talking point with pay-offs for both parties.
- Now for the consumers…
