Bottlegreen, the soft drink brand owned by SHS Drinks, has collaborated with English distiller Edwards 1902 to launch a range of vodka spritz cans that aims to redefine the world of ready-to-drink spirits.
The partnership marries Bottlegreen’s award-winning cordials with the expertise of Edwards 1902 in crafting premium vodka. Available in three 5% ABV flavours – Elderflower; Raspberry; and Lime & Mint (RRP £2.50) – the 250ml vodka spritz cans each contain less than 150 calories. They are rolling out in Sainsbury’s and Morrisons and are also available from the Edwards 1902 website.
The range is being launched with social, influencer and sampling campaigns, as well as shopper activation within stockists to encourage trial.
“We are thrilled to unveil this collaboration between bottlegreen and Edwards 1902,” said Sarah Lawson, Head of Marketing at Bottlegreen. “Our shared passion for quality and superior taste has resulted in a vodka spritz range that delivers a truly refreshing alternative for the ready-to-drink can market.
“The RTD category is dominated by high ABV cocktail cans that are often high in calories and sugar. Our research identified a gap for something premium and lower in calories but without any compromise in taste – a common need that was only currently being fulfilled by gin-based products.”
Emma Hamilton, co-founder of Edwards 1902, added: “This exciting collaboration brings together not only the finest flavours and ingredients into a new RTD format, but also celebrates a fantastic partnership between two successful British brands with a shared passion for quality and heritage.”
