Leading potato supplier Branston has developed a new brand called Nanna Tate, which is aimed at adding a modern twist to potato dishes.
Nanna Tate fresh potatoes will be launched from 30 December in 450 Tesco stores across the UK. This will be followed by a roll-out of the Nanna Tate prepared potato range from February 2025.
Nanna Tate ready-to-cook dishes are designed to “take the faff out of potato prep and promise to deliver excellent results every time, so you can enjoy freshly cooked roast potatoes, chips or mash no matter how hectic your schedule”.
Meanwhile, Nanna Tate potatoes have been selected to create the “creamiest mash, fluffiest roasties and crispiest chips every time”.
The bold packaging is designed to be eye-catching in the potato fixture, supported by online content to offer cooking inspiration.
Lucia Washbrook, sales & marketing director at Nanna Tate, said: “Christmas is traditionally a time when people rediscover their love for potatoes – especially roasties – so we hope that launching Nanna Tate straight after will keep that passion alive well after the festive season.
“Our distinctively different prepared potato products will be hot on their heels. Nanna Tate is unapologetically bold and sassy and will challenge the norm, encouraging people to re-think their assumptions when it comes to potatoes. So get ready to ‘unexpect the expected’ as our Nanna Tate products hit the shelves.
“Nanna Tate aims to inspire modern mealtimes, bringing people together round the table to make new happy memories. So that’s where our potato expertise comes in – making potatoes the star of the show so people can enjoy those moments in the here and now.”
