BrewDog has unveiled a series of updates to the packaging designs for its core range of beers.
Punk IPA, Hazy Jane, Lost Lager and Elvis Juice have all been refreshed with a new design that evolves the branding and provides each beer with more of an individual visual identity. The new designs will appear across all packaged formats of the beers, including bottles, cans and outer packs.
BrewDog last changed its packaging in 2020, and many of the key components from those designs remain, such as the colour palette and banding across the cans, while the BrewDog brandmark remains unchanged.
Lauren Carrol, COO at BrewDog, commented: “This is the start of a new era for BrewDog. The new packaging will do something we have always sought to do right from the start – disrupt the category. Our mission remains as it has always been; to make people as passionate about great beer as we are. Brewed Fresh is our badge of honour, and references our approach to brewing; No shortcuts, no compromises. We have committed to only the highest quality beer, crafted with cutting-edge technology and relentless passion. I cannot wait to see the new cans on shelves very soon!”
The wider BrewDog range with previous identities will evolve over time, including the Alcohol Free (AF) range and Black Heart stout. The new packaging will be introduced as BrewDog works through its stock of existing designs.
