Brioche Pasquier is adding a new strawberry variant to its PITCH range in time for the back-to-school period.
PITCH Strawberry contains a strawberry jam-type filling encased in a soft brioche roll and comes individually wrapped in packs of six (RRP is £1.75).
Retail Sales Manager, Andy Smith, said: “Children absolutely love our PITCH products and enjoy them in a lunchbox, as a snack at home or on the go after school activities. We are sure that our new PITCH strawberry is going to bring delight to school lunchboxes everywhere. Our new product is also approved by The Family Panel and carries the logo on pack that parents will recognise. We are delighted with the score of 22 out of 25, and that 94% of respondents liked our no artificial ingredients recipe, as this was an important attribute for us during product development.”
The new PITCH strawberry will be listed in 200 Tesco stores from 4 September.
