The London Essence Co., the premium mixer brand owned by Britvic, has announced the expansion of its Crafted Sodas range with the launch of two new flavours, Aromatic Orange & Fig and Raspberry & Rose Crafted Sodas.
From this week, the two new SKUs will be available to purchase in 500ml bottles from Tesco (RRP £2.00), with roll-out to Sainsbury’s and Morrisons to follow later in the month.
The brand stated that the launch supports its ambition to build a premium mixer brand for a much broader range of elevated mixed and solus drinks.
UK Head of Marketing at The London Essence Co., Melanie Ginsberg, commented: “We’re thrilled to be expanding our much-loved Crafted Soda range with these two exquisite new flavours. Ingrained in our ethos is an uncompromising commitment to quality flavours and these new crafted sodas from The London Essence Co. are no exception, allowing consumers to enjoy a premium drinks experience from the comfort of their own home.”
